Hyderabad: This festive season, energy drink and health fanatics in Telangana have a reason to rejoice as Joules Health Enterprise Pvt Ltd has introduced NOCD (No Carbs Drink) – India’s first fun health drink enriched with essential ingredients that helps one fight today’s lifestyle diseases. To be retailed at key MBO (multi-brand outlets) across the city, NOCD is the first ever drink of India, which has the goodness of BCAA (Branch chain amino acids), also known as the building blocks of muscles.
Leveraging the first mover advantage in the functional drink sector in India, NOCD provides a comprehensive formula for stronger immune system, stronger muscles, active brain and quality skin and hair. A perfect addition to an active lifestyle, NOCD is an ideal health drink and also serves as a refreshing alternative to coffee and other caffeinated drinks. Its green coffee bean extract not only gives you that extra jolt of energy but also has fat loss properties.
Expressing his delight on the launch, Siddharth Mishra, Founder and CEO, Joules Health Enterprise Pvt. Ltd. said, “Our core business endeavour is to provide innovative and effective offerings that cater to a differentiated experience for our customers. We are delighted to introduce NOCD, India’s first fun health drink to the people of Telangana who perfectly complement our brand attributes of young and energetic, innovative and health conscious. Addressing the problems and risks associated with most preferred drinks and fizzy beverages of young India, NOCD has been thoughtfully created and developed for the Indian palate.”
Priced competitively at Rs. 110/- for 250ml can, NOCD comes in two unique refreshing flavours of Cola and Berry, attractively packed in environment friendly recyclable aluminium cans. NOCD also plans to launch more exciting new flavours in the market in a phased manner. NOCD is India’s first recreational thermogenic drink which has natural caffeine and is loaded with goodness of BCAA and different vitamins and minerals along with effective levels of antioxidants. Together, they provide a complete synergistic immune therapy to the body and have been clinically proven to accelerate metabolism and keep body health. The drink has Zero Stimulants but has beneficial ingredients like Folic acid, Biotin, L-carnitine, Multivitamins, which caters to the rising ‘healthy’ trend in the market.