Federal Bank & Innoviti tie-up to extend affordability in times of COVID crisis through Debit Card EMI on POS terminals

Federal Bank and Innoviti Payment Solutions announced today their partnership to provide convenient and affordable options of Federal Bank Debit Cards through Innoviti POS terminals. This partnership will offer convenient EMI options to over 7.5+ million Federal Bank Debit Card holders at over 70,000+ Innoviti POS terminals across 1000+ cities. This arrangement is in addition to EMI options that the Bank offers on Amazon, Flipkart and POS terminals of Pine Labs.

Historically EMI options have been limited to credit cards and primarily used for purchases in durables and mobiles. In today’s environment consumers will be cautious about their spends and yet would need affordable options in essential categories such as healthcare, education and IT (computers and laptops). This new partnership will help consumers access credit which can be repaid in convenient EMIs through their Federal Bank debit card, especially in smaller Tier 2/Tier 3 towns.

The proposed solution design has been kept simple to enable rapid take off. A dip of a Federal Bank debit card in Innoviti’s POS will instantly trigger a credit eligibility check. If eligible, the customer just needs to enter their PIN and access the credit in a seamless manner. The merchant and brands have options to enable product specific EMI schemes also, through a deep integration of merchant billing systems with Innoviti’s payment system. Innoviti has been focussing on vertical specific payments solutions in the healthcare segment and this solution will help consumers access flexible credit options easily.

Processing over 6.5B$ of annualized offline merchant payment volume (~5% of India’s offline merchant volume, based on RBI data), Innoviti is transforming digital payments at scale. The company leads monthly terminal throughput at 7000$ per terminal, 2X of India’s average of all other payment providers (RBI data). The use of technology to relentlessly drive reliability and automate processes has further fuelled gross margins, making Innoviti the most capital-efficient company in this space (based on publicly available data). Innoviti is backed by marquee investors including Bessemer Venture Partners, USA, SBI Venture Capital, Singapore, FMO, Netherlands, and Catamaran, India. Series C funding was led by FMO and Bessemer.

Ms. Nilufer Mullanfiroze, Senior Vice President and Head – Retail Assets and Card, Federal Bank said: “Customer centric solutions like Debit Card EMI backed by analytics and technology are enablers for affordability solutions in the current crisis. In line with our guiding principle of being ‘Digital at the fore, human at the core’, we are happy to partner with Innoviti to offer instant EMI on debit cards to our customers. This initiative will provide the convenience of credit to debit card users, in the most convenient manner.”

Ms. Amrita Malik, Chief Business Officer, Innoviti said: “Consumers today will need access to affordable credit to pay for high value services and goods that are a necessity – such as in healthcare, education and IT products for working from home. We are excited about partnering with Federal Bank, to launch the new Debit Card EMI offering which will help consumers in this time of need, while helping merchants grow faster with lesser efforts.”

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